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Whataburger 75 Years
Client
Whataburger
Role
Art Director
Project type
Corporate Communication
Year
2025
talkStrategy was tasked with developing a year-long integrated strategy for Whataburger’s 75th anniversary content, supporting the theme Fall in Love with Whataburger (Again!)
Final deliverables included a microsite featuring personal stories from Whatafans across the nation, highlighting themes of family, friends, fans, and flavor.
Results from the year-long strategy included 105k+ total landing page visits, 16k+ story visits, and more than 2,500 story submissions.
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