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Hope at Heart
Client
Hope at Heart
Role
Art Director
Project type
Rebrand
Year
2025
Jason Massiatte approached talkStrategy to rebrand MaHila, an nonprofit organization redefining its mission and expanding its services for individuals battling cancer and sickle cell disease.
The new name, Hope at Heart Foundation, embodies both the emotional strength and compassionate purpose of the foundation. Hope represents the courage, strength, and renewed possibilities families need during their fight against illness, while At Heart reflects the compassion, love, and dedication that guide every partnership and program. Together, these words define the organization’s mission to bring hope, healing, and heart to families facing life-altering health challenges.
The organization has supported more than 1,700 individuals and families, marking a decade of compassionate service and community impact.
